This post will go through three instances of how corporations can implement sustainability in various stages of their business, responding to a worldwide consumer demand that calls for environmental awareness.
The most prominent of the consumer sustainability trends that has been observed lately is undoubtedly linked to waste. Clients and brand names alike are becoming knowledgeable about what kind of impact throwaway products can actually have, especially in terms of packaging, pursuing to a trend of much more easily recyclable avenues. If one was to identify key trends in sustainability, they would find a key example in the big shift there has been in the last couple of years in the case of disposable plastic bags, with entities like Waitrose’s governance intending to fully eliminate the product and replace it with biodegradable alternatives or encouraging customers to bring their own reusable bag. With this kind of move becoming something that is actively supported by the authorities, attempting to reduce the waste quantities at a national level, we can hope that other chains will follow with similar initiatives.
One among the areas that has definitely taken into account the importance of sustainability in business is that of energy. While in the previous century we have actually been relying primarily on fossil-based sources of power, we have actually recently grasped simply how considerable an influence they can actually have on the environment, pursuing different dominant energy companies to gradually shift to a lot more sustainable practices. In the case of EDP’s activist shareholders, for example, there has been a strong assistance towards the use of renewable resources alternatively, with the business focusing on wind and sunlight as sources for a significant range of their operations. In any list of environmental trends one may discover, renewable energy would certainly be mentioned, as a wonderful example of how a company can adapt to newer scientific and tech developments that enable to collaborate with the sphere we live in rather than work against it.
An sector which has observed a tremendous consumer demand for sustainable products is the fashion field. With trends and concepts transforming just so often, the last decade has brought a trend of particularly high production amounts, with individuals buying more items but then ending up employing them just a couple of times before discarding them. Adhering to the awareness of such a behaviour, the younger generations have actually initiated to try to purchase less pieces or ones that would be more versatile, or even look out for brand names that would apply sustainable practices or materials. Figures like Banana Republic’s parent company understand the connection between millennials and sustainable fashion, and have actually invested in the employment of alternative materials with lower environmental influences compared to more conventional ones such as cotton. As potential customers might be actively trying to find this kind of functions, other brands will hopefully imitate projects of this sort.